Managing and growing a business today feels like the wild frontier. The Pandemic drove a rapid increase in digital commerce and gave rise to retailer media. As a result, the lines between traditional media, retailer media and trade promotion are more blurred than ever making it very difficult for a marketer to understand what works and doesn’t across each investment type. Gaining this understanding at the most granular level, while understanding the synergies between, will be the most important weaponry of 2021 and beyond. However, it will require establishing a single metric for success to compare each investment type, drive improved investment decisions, and for forecasting future success.
- Understand how to measure at the micro level across all investment types to untangle learning and apply synergies.
- Learn the importance of ROI for standardizing measurement.
- Learn how to apply findings to enable budget accountability, drive higher profitability and forecast future success.