Name
Changing Habits—Getting to the Buy
Date & Time
Tuesday, September 14, 2021, 3:05 PM - 3:50 PM
Description

It is becoming increasingly clear that we’re chasing the wrong behavior change at retail – product trial just isn’t enough anymore. Commerce – in all forms -- has proven itself to be more than a new route to market for brands and businesses, it’s vital for brand building and consumer experience. We need to be thinking beyond the confines of one channel, and rather meet consumers where they are emotionally and functionally. The latest purchase research suggests that many of our daily decisions, including purchases, are guided by our habits alone. Our jobs in commerce should be about making it easier to become a habit for consumers but rather what it takes to make, and break, habits to create both commercial and consumer value that impacts beyond the transaction