Have you ever wondered why is it so difficult to impact consumer behavior at-shelf, even though we seem to know so much about our shoppers? Why is it challenging to not only find your core consumer with targeted media spend, but also measure the efficacy of these targets? We’ll uncover the answer to these critical questions and show an example of what success looks like. Ultimately, success lies in where you start and how you get there.
- Become more effective at identifying transformational shopper insights
- Learn a new methodology for segmentation and targeting to impact in-store behavior
- Identify how to truly measure the efficacy of your targeted media spend