Founder & CEO
Rick Abens is the founder and CEO of Foresight ROI, which uses shopper marketing-specific econometric models to measure ROI and the synergies between shopper marketing and trade merchandising. Foresight ROI is the leading supplier of shopper marketing ROI measurement, with tracking more than 20,000 events for many of the largest CPG companies. Abens works with clients to help them make better marketing decisions for continuous improvement in marketing returns. He is a contributing author to the publication “Accountable Marketing,” which is sponsored by the Marketing Accountability Standards Board. Abens is a designated member of the Institute Faculty at the Path to Purchase Institute. He has published a benchmark study of shopper marketing best practices and performance standards. Previously, Abens was director of global marketing analytics at ConAgra Foods, where he built the corporate marketing analytics function and ROI management processes. He has held senior market research positions at Kraft Foods, ACNielsen and Kellogg Co. Abens has an MBA from Loyola University.