VP, Brand Marketing
Valassis, A Vericast Business
Sarah O’Grady is the Vice President of Brand for Valassis, A Vericast Business. A veteran of content, brand and social media marketing across CPG, beauty and technology, she brings an experienced yet experimental point of view to B2B and B2C brand-building and customer engagement. Prior to joining Vericast, Sarah served as the Head of Global Social Strategy for Lenovo, and has worked in-house at L’Oreal and Ethan Allen, and with brands like Sony PlayStation and CVS Pharmacy. Her work has been recognized through Webby, Shorty and ADDY Award wins and nominations, and has landed her speaking engagements at SXSW and Social Media Marketing World, among others. Sarah has also been a featured guest on marketing and customer experience pioneer Jay Baer’s podcast, and was recently named one of seven women marketers to follow in 2019 by SocialBakers.