Full Name
Stacey Riecks
Job Title
Market Intelligence Leader
GE Lighting, A Savant Co.
Speaker Bio
Stacey Riecks started in sales with The Quaker Oats Co., developing skills in identifying opportunities and implementing actionable solutions to drive sales and
profit. She later took on roles in trade, shopper and commercial marketing. Category management and shopper insights roles with Conagra, PepsiCo and Keurig Green Mountain rounded out her experiences and further influenced the bias for action that guides her today. Riecks' responsibilities at GE Lighting focus on three distinct pillars: Data analytics (understanding what and where), consumer and shopper insights (understanding who, how and why), and category management (bringing it all together).
Stacey Riecks